Hi, I'm Kyle 👋
And I'm passionate about helping brands scale on Meta Ads.
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I come from a 5+ year background in sales and business development, which wired me with a conversion-driven mindset, backed by 2+ years of hands-on experience in digital marketing.
Recently, I helped ANUNA APPAREL go from organic-only sales to a 3.52x ROAS by running Meta ads and optimizing their store pages.
How I Help Your Brand Grow
I help DTC brands profitably scale by combining media buying with creative strategy on Meta.
I manage Meta ad campaigns, optimizing and scaling for maximum performance, and create tailored image and video ads based on in-depth research, ensuring they connect with your audience’s core needs and desires.
Case Studies
ANUNA APPAREL - Sales Campaign
Kyle delivered a 3.52x Return on Ad Spend for 'ANUNA APPAREL', by managing Meta Ads Sales Campaign & a landing page.
This is Winnipeg - Lead Gen Campaign
Within just one month, Kyle reduced lead costs by 7x for This is Winnipeg after taking over their Meta Ads account.
Fiberscope.net - Lead Gen Campaign
Kyle reduced lead costs by 5x for Fiberscope.net by managing their Meta Ads.
Meet Kyle
I began my marketing journey in 2022, when I had the opportunity to set up a new TikTok account for an NGO in Poland.
I helped lay the foundation for their content strategy, which led to multiple videos going viral, including one that reached over 700,000 organic views, and others that hit 400,000 and 500,000 views.
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In 2023, I worked as an SEO Coordinator on a six-month contract in Winnipeg, MB.
At the end of my term, I was grateful to receive a recommendation letter from the marketing manager - Link.
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Between late 2023 and early 2024, I completed the Google Digital Marketing & E-commerce Certificate, a 6-month program covering key areas like performance marketing, analytics, and e-commerce strategy - Link.
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After a few months of an unsuccessful job search, I began freelancing in July 2024 and decided to position myself as an advertiser, leaning into the performance-driven side of marketing, which I’ve always been naturally drawn to.
Since then, I’ve worked with Winnipeg-based brands and start-ups, focusing on eCommerce sales and lead generation on Meta.
Brands Kyle Partnered With
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Meta Ads Tutorials by Kyle
How To Connect Facebook Ads To Your Website in 2025
Hey there! In this video, I’ll show you how to connect the Meta Pixel (and Conversions API) to Shopify in 2025—step by step.
Simple Facebook Ads Campaign Setup to Get Leads in 2025
In this video, I’ll show you how to set up a simple, effective Facebook Ads campaign using best practices for 2025.
Growth Strategy Blog
Anuna O.
'ANUNA APPAREL'
"Kyle was awesome to work with. He was very responsive and was willing to go above and beyond to help me. I would highly recommend working with him."
Nataliia B.
'This is Winnipeg'
"Kyle played a key role in helping grow This Is Winnipeg’s newsletter audience. His work significantly reduced the cost of acquiring new subscribers, making a noticeable impact on my business. I highly value his expertise and dedication.”
Tom B.
Marketing Manager
"I would recommend Kyle for any position relating to SEO, social media, email marketing and digital advertising as he is sure to successfully tackle any task put before him."
Talk To Kyle
Click on 'Contact Me', and I will email you back.